Paid Media Manager NY

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Ad Details

  • Ad ID: 191474

  • Added: November 17, 2021

  • Location: United States

  • State: New York

  • City: New York

  • Views: 72

Description

New York, New York, United States, Washington, District of Columbia, United States
UrbanStems is a modern floral and gifting company designed for thoughtful people. Founded in 2014 in Washington, DC, UrbanStems has become a leader in the space with our expressive bouquets, plants and gift options. From coast-to-coast next day delivery to same-day courier service in NYC and DC, we are helping people stay connected.

Named one of Inc. 500’s fastest-growing companies in 2019, UrbanStems has launched brand partnerships with Vogue, Bumble, JCrew and more. We offer a collaborative and open working environment with ample opportunity to grow and learn.

We’re looking for a Paid Media Manager to join our greater marketing team. You will contribute to a full range of marketing channels including Paid Search, Affiliates, Social, Display, Video, Mobile, and traditional media channels. In this role, you will collaborate with UrbanStems’ Brand Marketing and Ecommerce teams to increase customer acquisition, top line revenue, and customer retention. You will oversee the marketing technology stack and make key decisions on what attribution methods to leverage and any data partners to bring in. This is a brand new position we’ve created, and we’d love for you to grow with us!

Responsibilities

Oversee and optimize key paid media marketing channels to increase conversions and drive incremental revenue
Develop and implement omni-channel audience marketing strategies in conjunction with brand marketing and ecommerce teams
Lead daily revenue meetings to ensure the weekly forecast is met
Work directly with our branding and creative teams to create and launch creative assets
Manage and allocate yearly media budget while hitting revenue and CPA targets
Participate in weekly forecasting discussions to maximize growth and forecast channel performance monthly and for major holidays based on historical data
Act as main point of contact for key agency partners
Implement strategies to grow and improve both topline and bottomline revenue targets
Develop testing plans for new and existing media channels
Own and oversee marketing technology stack; responsible for cross team collaboration to ensure all stakeholders’ needs are taken into account
Qualifications

5-7 years professional experience in digital marketing and paid media (buying), with extensive experience in the following: Paid Search (Google/Bing), Paid Social (Facebook/Instagram, Pinterest, Twitter), and Connected TV
Highly proficient in Excel, with Google Adwords/Analytics certification preferred
Must be a data-driven self starter with strong communication, collaboration, and interpersonal skills
Strong ability to prioritize multiple projects and quickly adapt in an evolving environment
We’re happy to offer our full-time employees a generous PTO package, matching 401k, comprehensive family planning benefits, including paid parental leave and membership with Maven Clinic, employee and friends/family product discounts, monthly internet stipend, charity matching fund, developmental spending program, and pre-tax commuter benefits, in addition to medical, dental, and vision coverage.

At UrbanStems, we’re proud of our commitment to diversity, equity, and inclusion, and we pride ourselves on hiring individuals that share our passion for enacting real change. Come join our team of talented and unique individuals, where authenticity is encouraged and celebrated. We welcome and employ individuals regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

We know the environment we’ve created at UrbanStems is a place to grow. If you don’t possess every single requirement you see on this posting, but think you’d thrive in this role, we encourage you to apply today.

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https://boards.greenhouse.io/urban/jobs/5687022002

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